CASE STUDY: Power Apps - Custom CRM Development

Suffixtree Power Apps Case Study 

Custom CRM Development


Improving Customer Experience with Power Apps: A Case Study on Custom CRM Development


Our client is a leading manufacturer and distributor of electronic devices. The company has a large customer base, and they were facing challenges in managing customer interactions and providing a personalized experience. To overcome these challenges, we implemented Power Apps, a low-code platform, to create a custom mobile application for customer engagement.


The client had several challenges in managing customer engagement, including:

  • Lack of Personalization: The company was unable to provide personalized recommendations to its customers, leading to a sub-optimal customer experience.
  • Inefficient Communication: The company's customer service representatives had difficulty communicating with customers in real-time due to a lack of tools and resources.
  • Data Management: The company's customer data was stored in different systems, leading to data silos and inaccurate customer insights.


To overcome these challenges, We implemented Power Apps to create a custom mobile application for customer engagement. The application included the following features:

  • Personalized Recommendations: The application provided personalized recommendations to customers based on their past purchases and browsing history.
  • Real-time Communication: The application enabled real-time communication between customers and customer service representatives via chat, email, and phone.
  • Data Management: The application integrated with the company's CRM system to provide a unified view of customer data.


The Client achieved significant improvements in customer engagement after implementing Power Apps. Some of the key results are:

  • Increased Personalization: The personalized recommendations provided through the application led to a 20% increase in sales.
  • Improved Communication: The real-time communication enabled by the application led to a 30% reduction in customer service response time.
  • Better Data Management: The application's integration with the company's CRM system led to a 25% increase in customer data accuracy.


Power Apps helped the client to overcome their customer engagement challenges by providing a custom mobile application that provided personalized recommendations, real-time communication, and unified customer data management. With these improvements,  the client was able to provide a superior customer experience, leading to increased sales and customer loyalty.


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