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Adobe Experience Manager (AEM) is a content management system that enables users to create, manage, and deliver digital experiences across multiple channels. It provides a wide range of features and capabilities that can be tailored to meet the unique needs of your organization.
If you are new to AEM and are looking for a guide to get started, then you have come to the right place. In this blog, we will provide you with a comprehensive beginner's guide to AEM, which will cover the following topics:
1. What is Adobe Experience Manager?
2. Why use Adobe Experience Manager?
3. Getting started with Adobe Experience Manager
4. Understanding the AEM architecture
5. The AEM user interface
6. Creating and managing content in AEM
7. Personalization and targeting in AEM
8. AEM workflows
9. AEM integrations
10. AEM resources
So, let's get started!
Adobe Experience Manager is a content management system that allows businesses to manage their digital assets, including text, images, videos, and other types of content. AEM offers a wide range of features and capabilities that help organizations deliver personalized and engaging digital experiences across multiple channels, such as web, mobile, and social media.
Adobe Experience Manager provides a number of benefits to organizations, such as:
Integration with other Adobe products: AEM integrates with other Adobe products, such as Adobe Analytics and Adobe Target, to provide a comprehensive solution for digital experience management.
To get started with Adobe Experience Manager, you will need to follow these steps:
Step 1: Choose your deployment option
AEM can be deployed on-premises or in the cloud. You will need to choose the deployment option that best meets your organization's needs.
Step 2: Install AEM
Once you have chosen your deployment option, you will need to install AEM. This can be done using the Adobe Cloud Manager or by downloading the installation files from the Adobe website.
Step 3: Configure AEM
After installing AEM, you will need to configure it according to your organization's requirements. This includes setting up users and groups, configuring workflows, and setting up integrations with other systems.
Step 4: Create and manage content
Once AEM is configured, you can start creating and managing content. This includes creating pages, adding assets, and managing workflows.
AEM is built on a modular architecture that enables organizations to customize the platform to meet their specific needs. The AEM architecture consists of the following components:
The AEM user interface is designed to be intuitive and easy-to-use. The user interface is divided into two main sections: the touch UI and the classic UI.
The touch UI is a modern, touch-enabled user interface that is optimized for use on mobile devices. It provides a responsive and flexible user experience that is designed to adapt to different screen sizes and orientations.
The classic UI, on the other hand, is a more traditional user interface that is optimized for use on desktop devices. It provides a more feature-rich and customizable user experience, but it may not be as responsive or flexible as the touch UI.
Regardless of which user interface you choose to use, AEM provides a powerful set of tools and features that enable organizations to create and manage digital experiences that engage and delight users. With its modular architecture, flexible deployment options, and intuitive user interface, AEM is an ideal platform for organizations that are looking to transform their digital experiences and stay ahead of the competition.
Overall, workflows are a critical component of AEM that can help organizations to increase efficiency, improve quality, and streamline collaboration.