Big Data

5 ways big data analytics can help your e-commerce business

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Big data, which, for the uninitiated are large data sets that are too complex and layered to be analyzed by database queries and conventional analysis, promise to soon become the darling in the eyes of ecommerce retailers. While ecommerce retailers absolutely love the power of analytics in analyzing and predicting customer behavior and attitudes, regular customer data such as product browsing data, content browsing data reveal only the tip of the iceberg that is the customer mind. Analytics is so much data and figure-oriented. Big data, on the other hand, encompasses a panorama of customer thought patterns and attitudes. Big data comprises data from videos, websites, scanned images, and surveys which, though difficult to analyze, can reveal a wealth of information.
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